Avoca, Michigan - March 25, 2010 - Witco Inc. today unveiled a new brand image strategy that includes a new corporate brand mark and tagline. The new brand initiative represents Witco Inc.'s unique ability to bring world-class CNC precision machining solutions, innovative technology and commitment to customer satisfaction together through a metal dimensional and contempoary image.

“Through re-branding we have strengthened our position in the industry both domestically and internationally as a leading single source ITAR registered CNC precision machining company. We continue with the same focus as we have always had which is to compromise nothing when it comes to our customers and strive to continually exceed their expectations. Today’s announcement is not just about changing our visual identity, but about changing the way we meet and service our customers as well as increasing company awareness,” said Kevin Witt, President of Witco Inc.

GNA Marketing Group a renowned brand identity and target marketing firm www.gnamg.com is responsible for conceptualizing, designing and marketing the Witco Inc.'s brand image and company website.